Small is Big! TAICCA Joins 2020 Frankfurt Book Fair Online


Small is Big! TAICCA Joins 2020 Frankfurt Book Fair Online


Even with the pandemic, TAICCA has not missed out on any opportunity to promote Taiwan’s content with our unique cultural elements. From October 14th to October 18th, TAICCA, in cooperation with the Taipei Book Fair Foundation, will join the Frankfurt Book Fair, the largest global event in the publishing industry, in its online edition due to the COVID-19 pandemic and has organized a series of online activities, events, and performances for professional publishers and the public worldwide. 


TAICCA curated this year’s theme “Small is Big!” to celebrate the island’s diversity with the Buchmesse. Partnering with THE ARTS+, TAICCA presents an online forum, “Little Stories, Big Economics” to discuss transmedia storytelling and further explore the theme with BOOKFEST Digital to demonstrate cross-media IP adaptation. TAICCA will also host TAIWAN Night Online to introduce Taiwan’s cultural content through visually and sonically-stunning performances. An online catalog is also available to promote published works and matchmaking with international publishers. 


Commenting on this year’s theme, TAICCA’s President Ching-Fang HU said, “Any great literature starts with a small idea, the same way great changes can start with an individual. Taiwan may be small, but we’re mighty enough to carry the world forward. In this high-tech multimedia era, the ancient power of literary publication is still the core of civilization. TAICCA is honored to assist Taiwan’s publishing industry in expanding into international markets while establishing Taiwan’s cultural brand and influences on a global level.”


Taiwan’s publishing industry has long been a beacon of the Chinese-speaking world with quality, quantity, and diversity. After taking over the Taiwan Pavilion in Frankfurt Book Fair from the Ministry of Culture, TAICCA curated the online edition of Taiwan Pavilion for international buyers and professions to witness Taiwan’s impressive publications. 


THE ARTS+ online forum titled, “Little Stories, Big Economics: The Way of Taiwanese Stories Growing into All Forms,” will be hosted by Linking Publishing editor-in-chief Feng-En TU, and invite Beatrice STAUFFER from THE ARTS+ and Grayhawk Agency’s founder Gray TAN to discuss strategies and best practices to for cross-media IP adaptation in Taiwan and Europe, as well as the industry trends in the post-pandemic era with TAICCA’s President HU.


On the BOOKFEST digital platform, TAICCA will showcase cross-media IP adaptation to promote the lineup of the Taiwan Pavilion the print-to-sound adaptation, “Theatre of Voice: Four Stories From Taiwan (聲音劇場:四幅臺灣故事的聲音映像).”


“Theatre of Voice: Four Stories From Taiwan” revokes the island’s rich heritage in another manner, inviting creators to read to the audience in Chinese, Taiwanese, French, and German to create a new reading experience with the harmony of sound and visual elements. 


To engage with international publishing IP professionals, TAICCA invites international guests to TAIWAN Night Online, including writer and music/film critic Hsin MA, expert copyright agent Gray TAN, and author Ta-Wei CHI to talk about Taiwan’s publishing IPs from the Books from Taiwan initiative. The show highlights publications with Taiwanese characteristics in genres such as wuxia, suspense, and nature. Along with music by guqin (traditional string instrument), piano, and indigenous instruments, the unique audiovisual presentation will surely captivate international publishers.