TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

2020-06-29

NEWS
TAICCA Shares Taiwan’s Immersive Content Innovation at Cannes XR Keynote Forum

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Taiwan’s immersive content has emerged as an international powerhouse and featured in the 2020 Cannes XR program keynote forum, “How to Build an Ecosystem for XR? Taiwan as an example” along with the Taiwan Creative Content Agency (TAICCA). Due to the pandemic, the forum was held online at the official site of Cannes Marche du Film on June 25 from 21:00 to 22:00 GMT+2.


The president of TAICCA, Lolita Ching-Fang HU, who is also the chairperson of the Immersive Content Grant international jury panel, moderated the forum. She invited speakers from across the XR industry including, Wen-Hao HUANG, the Chairperson of Digital Art Foundation and well-known art curator; Shou-Jung PENG, Technical Director of Industrial Technology Research Institute (ITRI); Grace Huai-Chin LEE, VR Programmer of Kaohsiung Film Archive and Kaohsiung Film Festival; and Jimmy CHENG, Director of Content & Business Operations of Iconic Engine.

Pictured from left to right: President of TAICCA Lolita Ching-Fang HU, Chairperson of Digital Art Foundation Wen-Hao HUANG, Technical Director of ITRI Shou-Jung PENG, VR Programmer of Kaohsiung Film Archive Grace Huai-Chin LEE, Director of Content & Business Operations of Iconic Engine Jimmy CHENG

 

 

Chairperson HUANG commented on the changes VR brought to art. “When VR technology is introduced to the art world, it allows creators to think from different compositions and narrative structures. This young form of art reconstructs time and space. It gives the audience the power and to alter the dramatic intensity for the experience.” 

 

As a final remark, President HU emphasized her belief in the somatosensory experience VR creates, which could transform an audience into a participant. HU concluded, “cultural content is everything, and technology, after all, comes from human beings. We are the ones who use technology to activate our imagination for the future.”

 

Taiwan has already enjoyed a reputation as a key player in immersive content production. As an intermediary organization, TAICCA is devoted to support and promote Taiwan’s cultural content industries, and to serve as a platform for international and cross-industry collaborations. To encourage multinational XR content development in Taiwan, TAICCA has launched the first edition of the Immersive Content Grant for International Joint Ventures or Co-Productions in March 2020, offering NT$3.5 million (US$118,000). TAICCA recently announced the grant recipients at a press conference on June 22.

 

The grant recipients are all projects with co-production partnerships with Taiwan-based teams: an unannounced game developed by UK-based Oiffy, “The Starry Sand Beach” by French-based Lucid Realities, “Anthem to the Fading Flowers” by Taiwan-based ET@T Lab Theater, “Missing Pictures” by Taiwan-based Serendipity Films Ltd., and “Through the Body” by Virtual & Physical Media Integration Association of Taiwan.

 

The full recording of the forum will be available on TAICCA’s official YouTube site on June 25 from 9 PM to 10 PM Central European Time (June 26 from 3 AM to 4 AM CST) for audiences in Taiwan and the world to join the discussion.

 

YouTube Link: How to Build an Ecosystem for XR? Taiwan as an example

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