Markets & Festivals
China Licensing Expo
Official Website: www.chinalicensingexpo.com
China Licensing Expo is the largest IP licensing market in China in which manufacturers of toys, baby products, clothing search for IPs. Bringing dozens of new IPs from Taiwan, TAICCA planed a series of promotional events, including pop-up shops in Taipei and Shanghai that directly faced local buyers. Before the Expo, TAICCA also offers the IP-holders lessons on licensing and coaching sessions.